Online Marketing Essay Example | Topics and Well Written Essays - 1000 words

Online Marketing - Essay ExampleIKEA is one such business, which has significant online presence. Founded in the year 1943 this company has grown into a world noteworthy consumer and household goods designer and seller company. It sells its products through their retail outlets in more than 35 countries, including United Kingdom. Apart from this physical presence in UK, it has an online presence in the form UK specific website.http//www.ikea.com/gb/en is the United Kingdom segment of the Sweden based website which offers a wide range of home furnishing products for its customers. Its product range covers every last(predicate) the parts or sections of a house from bedroom to bathroom. United Kingdoms IKEA website maintains separate rapscallions for each section. The links to each section is placed horizontally on the top, which includes the living room, section, bedroom section, kitchen section as well as bathroom section. Clicking each section, will take one to a separate page (op ens in the same window), which features IKEAs specific category products. Apart from these common sections, keeping in line with Christmas season, a link called Christmas is also added. In addition, at that place is separate section for Child based products and textile products.Target Users In the case of IKEA, the target users are UK based mainstream consumers, who want to purchase products from their homes. IKEA in its homepage or main webpage has separate links to each country, so when users from UK visits IKEAs homepage, they will normally click the link to the IKEA United Kingdom. So, this arrangement will accommodate sufficient idea that the target users of IKEA will be mainly UK based people or consumers, who wanted to buy or even research astir(predicate) various household items.Navigation In IKEA, the navigation is very smooth, with all the links about the various products provided on the left side. Therefore, this makes the navigation intuitive to overtake the user of its function in determining to which page