Ethical Issues in e-Commerce Essay -- Business Ethics

IntroductionThe meshwork has received a spacious deal of maintenance in the media lately due to its tremendousgrowth in customs duty by both consumers and businesses. The unique capabilities of the meshing has captured the attention of the marketing community. dapple a growing number of companies have or argon fire in developing an Internet presence, there is still a great deal of uncertainty to the highest degree it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a net site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been disposed to the business communitys perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing communitys interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercialized services have become getable on the Internet that allow consumers and organizations to interact electronically. These services include interlocking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this information superhighway is growing almost exponentially, the benefits of the Internet are not without drawbacks.Ethical IssuesPrivacyPrivacy is the condition where someone in the flesh(predicate) information can not be documented and be utilize by others (Parent, 1983). Privacy has been and continues to be a significant issue of carry on for both current and prospective electronic commerce customers. The foll... ...try to ensure Internet security. More practically, marketers moldiness try to target consumer groups more accurately. Minimizing unwanted consumer contacts whitethorn reduce the intensity and visibility of some dim ensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers see private, why they consider it private, and whether this set of information changes situationally or in solution to other factors.Works CitedStead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of billet Ethics, 34, 75-85. Foxman, E. R., & Kilcoyne, P. (n.d.). Information technology, marketing practice, and consumer privacy ethical issues. Journal of Public insurance & Marketing, 12(1), 106-119.